TY  - BOOK
AU  - Anderson,Eric
ED  - SpringerLink (Online service)
TI  - Social Media Marketing: Game Theory and the Emergence of Collaboration 
SN  - 9783642132995
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2010///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Economics, Mathematical
KW  - Marketing
KW  - Mass media
KW  - Economics/Management Science
KW  - Game Theory/Mathematical Methods
KW  - Media Management
UR  - http://dx.doi.org/10.1007/978-3-642-13299-5
ER  -