Collaborative Promotions Optimizing Retail Supply Chains with Upstream Informaton Sharing - Wiehenbrauk, Daniela; SpringerLink (Online service) (Berlin, Heidelberg : Springer Berlin Heidelberg, 2010)
Keywords: Economics; Mathematical statistics; Economics, Mathematical; Marketing; Business logistics; Economics/Management Science; Operations Research/Decision Theory; Marketing; Game Theory/Mathematical Methods; Production/Logistics.; Statistical Theory and Methods