TY  - BOOK
AU  - Falkenreck,Christine
ED  - SpringerLink (Online service)
TI  - Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches 
T2  - Contributions to Management Science,
SN  - 9783790823578
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2010///
CY  - Heidelberg
PB  - Physica-Verlag HD
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
KW  - e-Commerce/e-business
UR  - http://dx.doi.org/10.1007/978-3-7908-2357-8
ER  -