Meister, Sandra. <br/><br/>
Brand Communities for Fast Moving Consumer Goods  An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /  [electronic resource] : 
by Sandra Meister. 
 - Wiesbaden :  Gabler Verlag,  2012. 
 -  digital. 
<br/><br/><label>ISBN: </label>9783834940551 
<br/><br/><label>Standard No.: </label>10.1007/978-3-8349-4055-1  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Marketing.<br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8