TY  - BOOK
AU  - Meister,Sandra
ED  - SpringerLink (Online service)
TI  - Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members Behavior and the Economic Relevance for the Marketer 
SN  - 9783834940551
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2012///
CY  - Wiesbaden
PB  - Gabler Verlag
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8349-4055-1
ER  -