Eisend, Martin.

Advances in Advertising Research (Vol. III) Current Insights and Future Trends / [electronic resource] : edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. - Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012. - digital. - European Advertising Academy . - European Advertising Academy .

9783834942913

10.1007/978-3-8349-4291-3 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.

HF5410-5417.5

658.8