Eisend, Martin. <br/><br/>
Advances in Advertising Research (Vol. III)  Current Insights and Future Trends /  [electronic resource] : 
edited by Martin Eisend, Tobias Langner, Shintaro Okazaki. 
 - Wiesbaden :  Gabler Verlag :  Imprint: Gabler Verlag,  2012. 
 -  digital. 
 - European Advertising Academy .
 - European Advertising Academy .
<br/><br/><label>ISBN: </label>9783834942913 
<br/><br/><label>Standard No.: </label>10.1007/978-3-8349-4291-3  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Marketing.<br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8