TY - BOOK AU - Eisend,Martin AU - Langner,Tobias AU - Okazaki,Shintaro ED - SpringerLink (Online service) TI - Advances in Advertising Research (Vol. III): Current Insights and Future Trends T2 - European Advertising Academy SN - 9783834942913 AV - HF5410-5417.5 U1 - 658.8 23 PY - 2012/// CY - Wiesbaden PB - Gabler Verlag, Imprint: Gabler Verlag KW - Economics KW - Marketing KW - Economics/Management Science UR - http://dx.doi.org/10.1007/978-3-8349-4291-3 ER -