TY  - BOOK
AU  - Eisend,Martin
AU  - Langner,Tobias
AU  - Okazaki,Shintaro
ED  - SpringerLink (Online service)
TI  - Advances in Advertising Research (Vol. III): Current Insights and Future Trends 
T2  - European Advertising Academy
SN  - 9783834942913
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2012///
CY  - Wiesbaden
PB  - Gabler Verlag, Imprint: Gabler Verlag
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8349-4291-3
ER  -