Meierer, Markus. International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries / [electronic resource] : by Markus Meierer. - Wiesbaden : Gabler, 2011. - digital. ISBN: 9783834963192 Standard No.: 10.1007/978-3-8349-6319-2 doi Subjects--Topical Terms: Economics.Marketing.Economics/Management Science.Marketing. LC Class. No.: HF5410-5417.5 Dewey Class. No.: 658.8