Worm, Stefan.
Branded Component Strategies Ingredient Branding in B2B Markets / [electronic resource] :
by Stefan Worm.
- Wiesbaden : Gabler Verlag, 2012.
- digital.
9783834964533
10.1007/978-3-8349-6453-3 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8