Worm, Stefan.

Branded Component Strategies Ingredient Branding in B2B Markets / [electronic resource] : by Stefan Worm. - Wiesbaden : Gabler Verlag, 2012. - digital.

9783834964533

10.1007/978-3-8349-6453-3 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.

HF5410-5417.5

658.8