Herhausen, Dennis.
Understanding Proactive Customer Orientation Construct Development and Managerial Implications / [electronic resource] :
by Dennis Herhausen.
- Wiesbaden : Gabler, 2011.
- digital.
9783834968913
10.1007/978-3-8349-6891-3 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8