Herhausen, Dennis.

Understanding Proactive Customer Orientation Construct Development and Managerial Implications / [electronic resource] : by Dennis Herhausen. - Wiesbaden : Gabler, 2011. - digital.

9783834968913

10.1007/978-3-8349-6891-3 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.

HF5410-5417.5

658.8