Rudolph, Thomas. Diversity in European Marketing Text and Cases / [electronic resource] : edited by Thomas Rudolph, Bodo B. Schlegelmilch, Andrs Bauer, Josep Franch, Jan Niklas Meise. - Wiesbaden : Gabler Verlag, 2012. - digital. ISBN: 9783834969767 Standard No.: 10.1007/978-3-8349-6976-7 doi Subjects--Topical Terms: Economics.Marketing.Economics/Management Science.Marketing. LC Class. No.: HF5410-5417.5 Dewey Class. No.: 658.8