Steckstor, Denise. <br/><br/>
The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior  [electronic resource] / 
by Denise Steckstor. 
 - Wiesbaden :  Gabler Verlag,  2012. 
 -  digital. 
<br/><br/><label>ISBN: </label>9783834970787 
<br/><br/><label>Standard No.: </label>10.1007/978-3-8349-7078-7  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Marketing.<br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8