TY  - BOOK
AU  - Steckstor,Denise
ED  - SpringerLink (Online service)
TI  - The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
SN  - 9783834970787
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2012///
CY  - Wiesbaden
PB  - Gabler Verlag
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8349-7078-7
ER  -