Wbben, Markus.
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / [electronic resource] :
by Markus Wbben.
- Wiesbaden : Gabler, 2009.
- digital.
9783834981219
10.1007/978-3-8349-8121-9 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8