Strategic International Management Text and Cases / [electronic resource] :
by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
- Wiesbaden : Gabler, 2009.
- digital.
9783834983329
10.1007/978-3-8349-8332-9 doi
Economics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals. Management/Business for Professionals. Marketing.