TY  - BOOK
AU  - Oetting,Martin
ED  - SpringerLink (Online service)
TI  - Ripple Effect: How Empowered Involvement Drives Word of Mouth 
SN  - 9783834983725
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8349-8372-5
ER  -