Schumann, Jan H.

The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services / [electronic resource] : by Jan H. Schumann. - Wiesbaden : Gabler, 2009. - digital.

9783834983794

10.1007/978-3-8349-8379-4 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.

HF5410-5417.5

658.8