Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services / [electronic resource] : by Jan H. Schumann. - Wiesbaden : Gabler, 2009. - digital. ISBN: 9783834983794 Standard No.: 10.1007/978-3-8349-8379-4 doi Subjects--Topical Terms: Economics.Marketing.Economics/Management Science.Marketing. LC Class. No.: HF5410-5417.5 Dewey Class. No.: 658.8