Wiegandt, Philipp.

Value Creation of Firm-Established Brand Communities [electronic resource] / by Philipp Wiegandt. - Wiesbaden : Gabler, 2009. - digital.

9783834984609

10.1007/978-3-8349-8460-9 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.

HF5410-5417.5

658.8