Wiegandt, Philipp.
Value Creation of Firm-Established Brand Communities [electronic resource] /
by Philipp Wiegandt.
- Wiesbaden : Gabler, 2009.
- digital.
9783834984609
10.1007/978-3-8349-8460-9 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8