TY  - BOOK
AU  - Arnhold,Ulrike
ED  - SpringerLink (Online service)
TI  - User Generated Branding: Integrating User Generated Content into Brand Management 
SN  - 9783834988577
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2010///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8349-8857-7
ER  -