Wiedenfels, Gunnar.

Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / [electronic resource] : by Gunnar Wiedenfels. - Wiesbaden : Gabler, 2009. - digital.

9783834994950

10.1007/978-3-8349-9495-0 doi


Economics.
Marketing.
Economics/Management Science.
Marketing.

HF5410-5417.5

658.8