TY  - BOOK
AU  - Wiedenfels,Gunnar
ED  - SpringerLink (Online service)
TI  - Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities 
SN  - 9783834994950
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8349-9495-0
ER  -