Diehl, Sandra. International Advertising and Communication Current Insights and Empirical Findings / [electronic resource] : edited by Sandra Diehl, Ralf Terlutter. - Wiesbaden : DUV, 2006. - digital. ISBN: 9783835057029 Standard No.: 10.1007/3-8350-5702-2 doi Subjects--Topical Terms: Economics.Marketing.Economics/Management Science.Marketing.