Ormeo, Marcos.
Managing Corporate Brands A new approach to corporate communication / [electronic resource] :
by Marcos Ormeo.
- Wiesbaden : DUV, 2007.
- digital.
9783835095991
10.1007/978-3-8350-9599-1 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8