TY  - BOOK
AU  - Ormeo,Marcos
ED  - SpringerLink (Online service)
TI  - Managing Corporate Brands: A new approach to corporate communication 
SN  - 9783835095991
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2007///
CY  - Wiesbaden
PB  - DUV
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-8350-9599-1
ER  -