TY  - BOOK
AU  - Hbner,Hartmut
ED  - SpringerLink (Online service)
TI  - The Communicating Company: Towards an Alternative Theory of Corporate Communication 
T2  - Contributions to Management Science,
SN  - 9783790819298
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2007///
CY  - Heidelberg
PB  - Physica-Verlag HD
KW  - Economics
KW  - Marketing
KW  - Business planning
KW  - Economics/Management Science
KW  - Organization/Planning
KW  - Business/Management Science, general
KW  - Industrial and organisational psychology
UR  - http://dx.doi.org/10.1007/978-3-7908-1929-8
ER  -