Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 9th ed. 
 - Boston :  McGraw-Hill,  c2004. 
 - xxi,617 p ;   cm. 
<br/><br/><label>ISBN: </label>0072537728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62