Michman, Ronald D. <br/><br/>
The food industry wars  marketing triumphs and blunders /  [electronic resource] : 
Ronald D. Michman, Edward M. Mazze. 
 - Westport, Conn. :  Quorum,  1998. 
 - xiii, 263 p. 
<br/><br/>Includes bibliographical references (p. [243]-246)and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food industry and trade--United States.<br/>Food--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD9005  / .M44 1998eb 
<br/><br/><label>Dewey Class. No.: </label>664/.0068/8