TY  - BOOK
AU  - Michman,Ronald D.
AU  - Mazze,Edward M.
ED  - ebrary, Inc.
TI  - The food industry wars: marketing triumphs and blunders 
AV  - HD9005 .M44 1998eb
U1  - 664/.0068/8 21
PY  - 1998///
CY  - Westport, Conn.
PB  - Quorum
KW  - Food industry and trade
KW  - United States
KW  - Food
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [243]-246)and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=5005031
ER  -