Retailing triumphs and blunders victims of competition in the new age of marketing management / [electronic resource] :
Ronald D. Michman, Alan J. Greco.
- Westport, Conn. : Quorum Books, 1995.
- x, 264 p.
Includes bibliographical references (p. [253]-256) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.