Retailing triumphs and blunders victims of competition in the new age of marketing management - Michman, Ronald D.; Greco, Alan James, 1950-; ebrary, Inc. (Westport, Conn. : Quorum Books, 1995)
Includes bibliographical references (p. [253]-256) and index.
Electronic reproduction.
Keywords: Retail trade -- Management; Retail trade -- Decision making; Electronic books