Personalities and products a historical perspective on advertising in America / [electronic resource] :
Edd Applegate.
- Westport, Conn. : Greenwood Press, 1998.
- xii, 178 p.
- Contributions to the study of mass media and communications, no. 53 0732-4456 ; .
- Contributions to the study of mass media and communications ; no. 53. .
Includes bibliographical references (p. [157]-169) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.