Applegate, Edd.

Personalities and products a historical perspective on advertising in America / [electronic resource] : Edd Applegate. - Westport, Conn. : Greenwood Press, 1998. - xii, 178 p. - Contributions to the study of mass media and communications, no. 53 0732-4456 ; . - Contributions to the study of mass media and communications ; no. 53. .

Includes bibliographical references (p. [157]-169) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
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Advertising--History.--United States


Electronic books.

HF5813.U6 / A73 1998eb

659.1/0973