TY  - BOOK
AU  - MacPherson,Kim
ED  - ebrary, Inc.
TI  - Permission-based E-mail marketing that works!
AV  - HF5415.1265 .M324 2001eb
U1  - 658.8/4 21
PY  - 2001///
CY  - Chicago, IL
PB  - Dearborn Trade
KW  - Telemarketing
KW  - Electronic mail messages
KW  - Customer relations
KW  - Electronic books
KW  - local
N1  - At head of title: Everything you need to know; Includes bibliographical references and index; E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10019941
ER  -