TY  - BOOK
AU  - Yudkin,Marcia
AU  - Gutzman,Alexis D.
AU  - Holland,Anne
ED  - ebrary, Inc.
TI  - Best practices in marketing with email newsletters: for marketers and publishers 
T2  - Practical know-how & case studies
AV  - HF5415.1265 .B47 2002eb
PY  - 2002///
CY  - Portsmouth, R.I.
PB  - MarketingSherpa, Inc.
KW  - Internet marketing
KW  - Electronic mail systems
KW  - Electronic books
KW  - local
N1  - pt. 1. Email newsletters : the basics -- pt. 2. Formulating your email newsletter strategy -- pt. 3 Newsletter format, length, frequency, and timing -- pt. 4 Content -- pt. 5 Growing subscribers -- pt. 6 Managing distribution and your list -- pt. 7 Measuring performance -- pt. 8 Basic vendor & supplier guide; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10035715
ER  -