TY  - BOOK
AU  - Dávila,Arlene M.
ED  - ebrary, Inc.
TI  - Latinos, Inc: the marketing and making of a people 
AV  - HF5415.33.U6 D38 2001eb
U1  - 658.8/34/08968073 21
PY  - 2001///
CY  - Berkeley, CA
PB  - University of California Press
KW  - Hispanic American consumers
KW  - Market segmentation
KW  - United States
KW  - Hispanic Americans
KW  - Ethnic identity
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 259-280) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10051533
ER  -