Marketing across cultures in Asia a practical guide / [electronic resource] :
Richard R. Gesteland & Georg F. Seyk.
- Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002.
- 188 p. : maps.
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Business etiquette--Asia. Marketing--Cross-cultural studies. Intercultural communication. Negotiation in business--Cross-cultural studies.