TY  - BOOK
AU  - O'Cass,Aron
ED  - ebrary, Inc.
TI  - Marketing management in Australasia
T2  - European journal of marketing
AV  - HF5415.12.A87 M37 2003eb
PY  - 2003///
CY  - Bradford, England
PB  - Emerald Group Publishing
KW  - Industrial management
KW  - Marketing
KW  - Australasia
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10052821
ER  -