Cassara, Lou. <br/><br/>
From selling to serving  the essence of client creation /  [electronic resource] : 
Lou Cassara. 
 - Chicago, IL :  Dearborn Trade Publishing,  c2004. 
 - xxii, 272 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Be a first rate version of yourself -- The essence of attraction -- The power of your authentic intentions -- Discovering your value -- Knowing why people work with you -- Communicating clearly, effectively, and with purpose -- The energy of relationships -- The language of trust -- The caring conversation -- Identifying your real products -- Saying what you mean, meaning what you say -- Connecting to your client's real needs -- The moment of truth -- Vision precedes action -- The factors that influence decisions -- Empowering people to commit -- Converting obstacles to opportunities -- Aligning intentions with actions. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Selling.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C38 2004eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/12