Mortensen, Kurt W. <br/><br/>
Maximum influence  the 12 universal laws of power persuasion /  [electronic resource] : 
Kurt W. Mortensen. 
 - 1st ed. 
 - New York :  American Management Association,  c2004. 
 - viii, 240 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Influence (Psychology)<br/>Success--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>BF637.P4  / M67 2004eb 
<br/><br/><label>Dewey Class. No.: </label>153.8/52