Pathways less travelled to value creation  interaction, dialogue and knowledge generation /  [electronic resource] : 
guest editor, David Ballantyne. 
 - [Bradford, England] :  Emerald Group Pub.,  2004. 
 - p. 95-160 :  ill. 
 - Journal of business & industrial marketing ;  v. 19, no. 2, 2004 .
 - Journal of business & industrial marketing ;  v. 19, no. 2. .
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing.<br/>Customer relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .P38 2004eb