Yankee don't go home Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 - Moreno, Julio, 1970-; ebrary, Inc. (Chapel Hill : University of North Carolina Press, 2003)
Includes bibliographical references and index.
Electronic reproduction.
Keywords: J. Walter Thompson Company; Sears, Roebuck and Company; Industrial policy -- Mexico -- History -- 20th century; Capitalism -- Mexico -- History -- 20th century; Consumption (Economics) -- Mexico -- History -- 20th century; Advertising -- Mexico -- History -- 20th century; Nationalism -- Mexico -- History -- 20th century; Mexico -- Foreign relations -- United States; United States -- Foreign relations -- Mexico; Mexico -- Politics and government -- 1910-1946.; Mexico -- Politics and government -- 1946-1970.; Electronic books