The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities / [electronic resource] :
Robert E. Johnston, Jr., J. Douglas Bate.
- New York : AMACOM, c2003.
- xviii, 286 p. : ill.
Includes bibliographical references (p. 279-282) and index.
Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.