The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities - Johnston, Robert E.; Bate, J. Douglas; ebrary, Inc. (New York : AMACOM, 2003)
Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
Includes bibliographical references (p. 279-282) and index.
Electronic reproduction.
Keywords: Strategic planning; Electronic books