Boyer, Kenneth Karel, 1967-

Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes / [electronic resource] : Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. - 1st ed. - New York : American Management Association, c2004. - xvii, 252 p. : ill.

Includes bibliographical references and index.

Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Business logistics.
Grocery trade.
Retail trade.


Electronic books.

HD38.5 / .B698 2004eb

658.7/88