Light their fire using internal marketing to ignite employee performance and wow your customers / [electronic resource] :
Susan M. Drake, Michelle J. Gulman, Sara M. Roberts.
- Chicago : Dearborn Trade Publishing, c2005.
- xvii, 252 p.
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Communication in personnel management. Employee motivation. Organizational effectiveness.