Consumer insight  how to use data and market research to get closer to your customer /  [electronic resource] : 
[edited by] Merlin Stone, Alison Bond & Bryan Foss. 
 - London ;  Sterling, Va. :  Kogan Page,  2004. 
 - xv, 288 p. :  ill. 
 - Market research in practice .
 - Market research in practice series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Marketing research.<br/>Database marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C6625 2004eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/34