TY - BOOK AU - Stone,Merlin AU - Bond,Alison AU - Foss,Bryan ED - ebrary, Inc. TI - Consumer insight: how to use data and market research to get closer to your customer T2 - Market research in practice AV - HF5415.5 .C6625 2004eb U1 - 658.8/34 22 PY - 2004/// CY - London, Sterling, Va. PB - Kogan Page KW - Customer relations KW - Management KW - Marketing research KW - Database marketing KW - Electronic books KW - local N1 - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/daystar/Doc?id=10084448 ER -