Birn, Robin. <br/><br/>
The effective use of market research  how to drive and focus better business decisions /  [electronic resource] : 
Robin J. Birn. 
 - 4th ed. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - xiv, 226 p. 
 - Market research in practice .
 - Market research in practice series. .
<br/><br/>Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Decision making.<br/>Strategic planning.<br/>Success in business.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B49 2004eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/3