TY  - BOOK
AU  - Birn,Robin
ED  - ebrary, Inc.
TI  - The effective use of market research: how to drive and focus better business decisions 
T2  - Market research in practice
AV  - HF5415.2 .B49 2004eb
U1  - 658.8/3 22
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Marketing research
KW  - Decision making
KW  - Strategic planning
KW  - Success in business
KW  - Electronic books
KW  - local
N1  - Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10084450
ER  -