TY  - BOOK
AU  - Callingham,Martin
ED  - ebrary, Inc.
TI  - Market intelligence: how and why organizations use market research 
T2  - Market research in practice series
AV  - HF5415.2 .C25 2004eb
U1  - 658.8/3 22
PY  - 2004///
CY  - London, Sterling, Va.
PB  - Kogan Page
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/daystar/Doc?id=10084453
ER  -