Ford, Kevin. <br/><br/>
Brands laid bare  using market research for evidence-based brand management /  [electronic resource] : 
Kevin Ford. 
 - Chichester, West Sussex, England ; Hoboken, NJ :  John Wiley & Sons,  c2005. 
 - viii, 158 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F67 2005eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27